This package focuses on enhancing the social relevance, acceptance, and impact of bioeconomy projects. It includes services such as stakeholder engagement workshops, social impact assessments, co-creation activities, consumer behaviour analysis, and studies on public acceptance. By integrating societal perspectives, the package supports the development of inclusive and socially responsive innovations.
Online stakeholder mapping workshop – ToBE Coins: 10
This workshop includes 2hr online workshop to help applicants to identify potential suppliers, processors, customers, externals, etc. The workshop will be executed in close collaboration with local Bioeconomy clusters. The output will be a stakeholder map and a report on their role in your project. This can serve as input for your BM canvas development
Online co-creation workshop with targeted stakeholders – ToBE Coins: 10
This co-creation workshop starts with an interview to identified specific challenges (for example: How can you increase consumer acceptance of your new product?, How can you collaborate with primary producers?, How can you collaborate with other supply chain actors?, How can you link your innovation to wider societal needs and increase support from public authorities?
Depending on the answers, this workshop gathers the right set of participants (consumers, primary producers, policy makers, other). We will suggest a methodology to guide the discussion, facilitate the workshop and deliver a report
Assessment of the social impact – ToBE Coins: 10
In depth study to identify if your solution is sustainable from a social perspective. Starting with mapping the scope of your solution and the desired project outcomes using the Theory Of Change. Next, we will attribute weights to the outcomes. This will allow a qualitative discussion on how you can improve the social sustainability of your project.
Brand perception and trust evaluation – ToBE Coins: 20
In the framework of analysing psychological aspects of the bio-based product’s impact on consumers, we analyse how the product contributes to brand loyalty and credibility. Quantitative survey is prepared and complemented with qualitative methods (in-depth interviews, experimental testing of specific branding elements). It is suitable when there is a new product or brand introduced; or it aims at strengthening consumer trust and loyalty. The output is the analytical report containing the results of brand evaluation, trust perception and customer loyalty including data interpretation, identification of branding strengths and weaknesses, and specific recommendations for further enhancing brand trust, loyalty and positive perception.
Systemic Innovation Readiness level Assessment – ToBE Coins: 20
The service provides a practical approach for bioeconomy projects to develop their innovation in a more systemic and participatory way, by facilitating a structured monitoring of complex multi-actor systemic innovation processes which are at the core of transdisciplinary solution building. First, the service guides applicants to build in more systemic thinking into their solution building by assisting them in the identification of multiple innovation dimensions that are relevant for their solution/innovation. Step by step, the service enables bioeconomy projects towards the determination of the core as well as the complementary innovation dimensions that are needed to make their innovation more systemic. Second, the tool provides support for hands-on planning and monitoring of the progression in each of these innovation dimensions.
Social acceptance study – ToBE Coins: 30
Social acceptance study of a product, a service or a technology. This service includes the preparation of a tailor-made questionnaire on the local language (if English is not suitable).
The applicant administers the survey to its audience. This service includes also the analysis of the data, and a final assessment is delivered to the applicant.
Choice experiment – ToBE Coins: 30
A choice experiment helps to investigate the link between a product’s attributes and consumer decision‐making (willingness to buy and pay for such attributes). In a choice experiment, participants are usually presented with multiple decision scenarios (choice sets) and asked to select their preferred product option or alternative. This method is based on Lancaster’s demand theory, according to which consumers, when faced with several product types with different attributes, choose the one with a combination of attributes they perceive as most effectively maximizing their utility. The features are discussed with applicant.
